Qualcomm.com - Making technology more personal

Qualcomm wanted an entirely new global website that showed the personal relevance of the technologies they create. So we devised a section of the site that celebrated the notion of “harmony” between people and various Qualcomm innovations. The section revolved around the notion of allowing the user to create actual “harmony” by clicking on various buttons that turn on different tracks of an integrated music piece. After clicking on all 5 buttons—each of which connect to a different section of Qualcomm’s range of innovations—you ‘unlock’ all 5 tracks that create the musical whole, approximating the role of musical conductor. Narrative copy elaborates on Qualcomm’s philosophy throughout.