Pepsi #Summergram - 360 summer campaign

Pepsi’s biggest campaign of the year was a summertime push that called for the creation of 300 new summer-themed bottle labels,
an Instagram AR partnership, a star-studded launch event in NYC, tons of social and over 20 short TV spots to help get the word out.
(A collaboration between Vayner Media & ThinkMotive)


Some Instagram screengrabs from our launch event, featuring coverage of bottle artwork-inspired floats, posts from
Chrissy Teigen & DJ Khalid and an instructional vid for scanning the bottles and unlocking the AR effects.