Guitar Strings
D'ADDARIO
As the creative director at D'Addario, I created and oversaw multiple campaigns to win back our status as the best selling guitar string company in the world over Ernie Ball & Martin. Here are a few that powered us back to the top.
Creative Director & copywriter: Mark Radcliffe
Copywriter: Peter Rosch
Art Directors: Dave Hermanas & Seth Hadaway
Nickel Bronze site: http://nickelbronze.daddario.com/
We carried the concept over to social and created tons of content for FB & Insta.
Video from the site, showing one guitar player playing the same song on the same guitar, but with different strings (Phosphor vs Nickel Bronze).