Little Lungs in
a Great Big World
FDA
The FDA wanted teens to know that smoking can stunt their lungs for life. So Jillian Dresser and I created a campaign around a hapless character named "Little Lungs" (who smoked as a teen) and his misadventures in a "Great big world." Produced with Liem Nguyen, Justin Chen, James Meiser and Cecile Robertshaw, the campaign racked up 125 million views on YouTube.
It's Little Lungs' birthday, and the party is on fire! https://www.instagram.com/therealcost/ https://www.facebook.com/KnowTheRealCost/ https://therealcost.betobaccofree.hhs.gov/?g=t http://www.KnowTheRealCost.Tumblr.com http://www.Twitter.com/KnowTheRealCost
Watch Little Lungs try to get some big air on the slopes. https://www.instagram.com/therealcost/ https://www.facebook.com/KnowTheRealCost/ https://therealcost.betobaccofree.hhs.gov/?g=t http://www.KnowTheRealCost.Tumblr.com http://www.Twitter.com/KnowTheRealCost
Little Lungs and his friends spend the day at the pool, and then ... https://www.instagram.com/therealcost/ https://www.facebook.com/KnowTheRealCost/ https://therealcost.betobaccofree.hhs.gov/?g=t http://www.KnowTheRealCost.Tumblr.com http://www.Twitter.com/KnowTheRealCost
Uh oh -- it's rope climb day in P.E. class! Watch Little Lungs try to make it to the top. https://www.instagram.com/therealcost/ https://www.facebook.com/KnowTheRealCost/ https://therealcost.betobaccofree.hhs.gov/?g=t http://www.KnowTheRealCost.Tumblr.com http://www.Twitter.com/KnowTheRealCost
See what happens when Little Lungs goes on a biking adventure with his friends. Hint: It didn't go so well https://www.instagram.com/therealcost/ https://www.facebook.com/KnowTheRealCost/ https://therealcost.betobaccofree.hhs.gov/?g=t http://www.KnowTheRealCost.Tumblr.com http://www.Twitter.com/KnowTheRealCost
