Pepsi & Cardi-B
”gift it forward”
PEPSI
Pepsi was launching a huge holiday promotion called “Gift It Forward,” where people can gift their friends cold, hard cash. So who better than Cardi-B to get the word out and make it rain? (Concept and pitch board by yours truly and Chas Chang, actual final script written and produced by copywriter Rami Levi.)
“A Cardi Carol” tells the world how Cardi became motivated to spread cash throughout the land
How it all played out on Insta, including a 2-min Story on launch day.