Little Lungs in a Great Big World - FDA

The FDA wanted teens to know that smoking can stunt their lungs for life. So my partner Jillian Dresser and I created a campaign around a hapless character named "Little Lungs" (who smoked as a teen) and his misadventures in a "Great big world." The campaign was later produced by Liem Nguyen, Justin Chen, James Meiser and Cecile Robertshaw.